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Writing Exercise :: Sample Email Copy
Email 1:
Subject Line: Help shape blue skies ahead
From: mary.sue@blueskiesahead.com
[[recipient’s name]], it’s raining where I am in Georgia, but I’m ready for a change of weather. I know you are, too. You love blue skies, and you are dedicated to seeing our country change for the better.
The Democratic Governors Association is dedicated to flipping Red states to Blue and to shaping American democracy in a way that supports voter equity and guarantees the future of health care, jobs, and education for every American.
This kind of change doesn’t come for free, and I know that it takes the contributions of citizens from across our country to enact change. Will you pledge to donate $10 to the Democratic Governors Association by midnight tonight, March 24, 2022? I already have, and I don’t want you to be left out of this opportunity to help shape blue skies ahead.
Donate now to help the Democratic Governors Association reach their goal as we all gear up for elections later this year! Your contribution to their $20,000 goal will help campaign for future governors like Stacey Abrams here in Georgia and Beto O’Rourke over in Texas.
[[Donate Now]]
Wishing for sunshine for you and yours,
Mary Sue
***
Email 2:
Subject Line: Pay it forward with Giving Tuesday
From: Avril.Benoit@doctorswithoutborders.com
My friend, [[recipient’s name]], as we approach December and prepare to celebrate the New Year with our families, I want to pause for a moment and appreciate the continued dedication to helping families around the world our nurses and doctors displayed in 2019. They assisted with almost 330,00 births, distributed relief items to nearly 350,000 families, and helped to feed over 76,000 children in severe need.
Friend, the efforts to help children and families is only possible with your contributions. Please consider donating this Tuesday, December 3, during our Giving Tuesday 2019 campaign. Each gift will be matched by a generous donor who understands the importance of protecting families globally. We are striving to reach $50,000 by midnight, and I know that with your help, we can reach that goal and share even more love and care in 2020.
I wish all of you the happiest and safest of New Years, and I look forward to seeing how much we can raise together on Giving Tuesday 2019, December 3.
Yours,
Avril Benoît
Executive Director
Doctors Without Borders
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